Selected work
Strategy made visible.
A flagship growth-system case and six selected projects showing how audience insight becomes positioning, content, experience and measurable decisions.
Flagship case study · Anonymized owned brand
North & Vale Studio
One connected growth system across audience insight, positioning, content and SEO, integrated journeys, digital experience and measurement.
A pseudonym for a real independently managed brand and website. The case identifies implemented and documented work, reconstructed presentation artifacts and proposed next steps; no performance result is invented.
Campaign strategy · Nonprofit
Feed Their Tomorrow
Donor journey mapping and an integrated fundraising system designed to turn attention into sustained participation.
Role: Strategy, messaging and measurement
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Research · Responsible AI
AI Integration
A governance and human-review framework for adopting AI without losing judgment, accountability or trust.
Role: Research, synthesis and roadmap
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Healthcare content · SEO · UX
Pediatric Dentistry
Search-intent mapping and a parent-centered content system designed to improve clarity, trust and conversion.
Role: SEO, content and experience strategy
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Brand · Digital experience
Field & Form Interiors
A premium interior-design digital experience connecting audience insight, visual language and a clear inquiry pathway.
Role: Strategy, art direction and UX
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Information architecture · Accessibility
Invisible Brain
A symptom-first information system designed to reduce cognitive burden and guide people toward a safe next step.
Role: Research, UX, SEO and accessibility
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Interactive editorial · WordPress
Accept This Moment
An accessible long-form reading experience that turns a complex psychological idea into a useful next action.
Role: Content strategy, UX and implementation
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Supplemental project
Professional services · Positioning
Cedar & Slate Legal Group
A research-led legal marketing strategy prioritizing credibility, high-intent discovery and qualified inquiry.
Role: Research, positioning and conversion strategy
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